Social Proof
Dream outcome and ‘what’s in it for me’
“Stop doing X” | “No more Y” | “Pain Point”. Our solution does X, Y, Z (articulate main benefit you provide & explain how you do what you mentioned in the headline in a proprietary or unique way).
REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)
Image or video that helps reinforce core value proposition and articulate what it is you do
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof
Address the largest pain point that you solve and the “old way” while also tying in your unique benefit
Use this section to paint a vivid picture of the ideal prospects pain points and expose the flaws of the status quo to acknowledge you know what they are going through. Complement this with your unique value prop and differentiator.
Social Proof Section (Stats, Testimonials, Case Studies, etc.)
Social Proof
Social Proof
Social Proof
Image or video that helps reinforce core value proposition and articulate what it is you do
Dream Outcome Summary
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Image or video that helps reinforce core value proposition and articulate what it is you do
Dream Outcome Summary
Value prop and Big Benefit #2 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Image or video that helps reinforce core value proposition and articulate what it is you do
Dream Outcome Summary
Value prop and Big Benefit #3 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Benefit Driven headline - how you
do it as well as what makes you different
Differentiator
Body Text
Differentiator
Body Text
Differentiator
Body Text
Differentiator
Body Text
Differentiator
Body Text
Differentiator
Body Text
How it works? {Make the perceived likelihood of achieving success high and effortless}
Headline
Body Text
Headline
Body Text
Headline
Body Text
More Social Proof
Frequently Asked Questions
Answer that addresses the problem and solution
Answer that addresses the problem and solution
Answer that addresses the problem and solution
Answer that addresses the problem and solution
Answer that addresses the problem and solution
Answer that addresses the problem and solution
Answer that addresses the problem and solution
Social Proof
Final recap - why should people take action today (create urgency)
Articulate the one final reason that people should get in touch and reach out to your company for your services or product. This is your last chance to grab their attention.
- Value Prop
- Value Prop
- Value Prop